Grizz Gaming’s logo is bold and balanced. The “Grizz Gaming” GG ligature combines the “Grit and Grind” ethos of the Memphis Grizzlies with a tacit nod to a traditional gaming sign-off, “Good Game.” The bear claw updates the Grizzlies’ secondary logo, elevating it to primary logo status, with each of the five claws representing the five players on the team.
The official colors invoke a more simplified version of the Grizzlies’ color scheme, boldly relying on our fan favorite Beale Street and Midnight Blues. The secondary logo, Grizz + Grind, incorporate the Grizzlies’ iconic inline type utilizing a “+” instead of the usual ampersand that visually identifies with gaming controllers.
With the launch of the NBA 2k League my role with "Grizz Gaming" has been providing still and motion assets for the new brand while working with team to establish a full brand identity and style.
